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Zero Hedge or ZeroHedge is described as a "markets-focused" blog, that presents both in-house analysis, and analysis from investment banks, hedge funds, and other investment writers and analysts. Zero Hedge, per its motto, is bearish in its investment outlook and analysis, often deriving from its adherence to the Austrian School of economics and credit cycles. While often labeled as a financial permabear, Zero Hedge is also seen as a source of "cutting-edge news, rumors and gossip about the financial industry". Zero Hedge expanded into non-financial analysis, where its editorial has been labelled by some as being associated with the "alt-right". Zero Hedge in-house content is posted under the pseudonym "Tyler Durden", however, the founder and main editor was identified as Daniel Ivandjiiski.
Zero Hedge's first post appeared on the 9 January 2009 at 4pm, and the domain was registered on the 11 January 2009. According to the Boston Business Journal, the website "publishes financial news and opinion, aggregated and original" from a number of writers "who purportedly hail from within the financial industry." Almost all in-house articles are signed under the collective pseudonym, "Tyler Durden", a character in the Chuck Palahniuk book and movie Fight Club.
In September 2009, news reports identified Daniel Ivandjiiski, a Bulgarian-born,[d] U.S.-educated, former hedge-fund trader, who was barred from the securities industry in September 2008 for earning USD 780 from an insider trade by FINRA, as the founder of the site, and reported that "Tyler Durden" was a pseudonym for Ivandjiiski. FINRA rulings show Ivandjiiski worked for 3 years at New York investment bank, Jefferies & Co., as well a number of hedge funds, the last of which was Wexford Capital LLC, a fund led by former Goldman Sachs traders. One female site contributor, who spoke to New York magazine in an interview arranged by Ivandjiiski, said "up to 40" people could post under the "Tyler Durden" pseudonym.The same New York magazine article, published on the 27 September 2009, stated that Ivandjiiski's father was Krassimir Ivandjiiski, a Bulgarian publisher and editor of the website Strogo Sekretno ("Top Secret"), and monthly publication Bulgarian Confidential, since 1994.
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